Introducing CityOS™
A Smart Operating System for Mortgage Entrepreneurs. Built by City First Mortgage to empower originators, leaders, and teams to operate with autonomy, intelligence, and clarity.
Problem Statement
Fragmented Systems
Traditional internal systems are fragmented, reactive, and built for compliance—not empowerment.
Lack of Visibility
LOs lack real-time visibility into their profitability
Management Challenges
Branch managers struggle to track sales productivity
Disjointed Processes
Onboarding is disjointed
Unclear Reporting
Reporting is unclear or inaccessible
Poor Integration
Vendor tools feel bolted-on, not built-in
We needed more than a dashboard. We needed an operating system.
Solution Overview
Profitability
Real-time banking platform
Productivity
Sales performance tracking
Front Door
Recruitment + onboarding
Insights
Production & branch analytics
1stQ™
Built-in AI for fast, compliant decisions
Org Tree
Org visualization
CityOS™ is a unified command center built for modern mortgage operators.
One login. One system. Total command.
Brand Concept
Self-Governance
The Future of Mortgage Operations
Empowerment
Run your business like CEOs
Precision
Data-driven leadership
Integration
Unified operations platform
CityOS™ = The Future of Self-Governance
Empowers originators to run their business like CEOs, enables managers to lead with precision, turns data into direction, and bridges operations, onboarding, analytics, and AI.
Profitability
Live P&L and budget tracking
Monitor your business performance in real-time
Expense submission and reserves
Streamlined financial management
Profitability dashboards for LOs & branches
Customized views for different roles
Built-in ledger logic for self-funded teams
Sophisticated financial tools
"Bank-grade visibility. Built for producers."
Productivity
Personalized G4 Plan tracking
Set and monitor your goals
Pipeline and contact velocity
Measure your momentum
Lead-to-close performance analysis
Understand your conversion rates
Daily scorecard for high-output teams
Track daily progress
"Measure momentum. Build mastery."
Front Door
Track applicants, offers, and hire status
Complete visibility into your recruitment pipeline
Onboarding tasks auto-assigned
Automated workflow management
Equipment shipping + tracking built-in
Seamless logistics management
Audit trail for compliance and HR
Comprehensive documentation
"The future of onboarding lives here."
Org Tree
"Your company, visualized like a system."
- Dynamic, searchable org chart
- Displays roles, regions, reporting lines
- See growth trends and leadership clusters
- Makes internal navigation simple and scalable
Insights
"From data to direction." Formerly: Insights
- Live dashboards on branch performance
- Regional, personal, and company-wide metrics
- Trendline reporting for leadership reviews
- Filter by LO, team, product, and date
1stQ™
Proprietary LLM
Trained on investor guidelines
Instant Answers
Scenario and policy questions
Smart Content
Drafts responses and action steps
Accelerated Clarity
For compliance and support teams
"AI-powered decisioning. Built in."
Why It Matters
Operational Efficiency
Streamlined workflows and processes
Producer Empowerment
Tools to run your business like a CEO
Transparent Metrics
Clear visibility into performance
100%
Scale
Recruiting and onboarding at scale
24/7
AI Support
AI-assisted decision making
CityOS™ creates a culture of ownership backed by tech that works.
Vision Alignment
We don't need more oversight. We need more tools to lead ourselves well.
Philosophy
Built on self-governance
Empowerment
Tools for leadership
Future
The operating system of tomorrow
CityOS is the operating system of that future.
Next Steps
Training
Finalize internal training + module walkthroughs
Launch
Launch CityOS across all channels of your business
Curriculum
Ongoing support and strategy for new hires
Integration
Embed CityOS into all chosen systems
Thank You
CityOS™
Run your business. Lead your future.
Scan to access the CityOS™ platform.